Maxlion
Why Maxlion Why Maxlion

Why Maxlion

Company

Maxlion

Zhejiang Maxlion Intelligent Equipment Co., Ltd. was established on April 7, 2024. The brand MAXLION has been successfully registered in many countries, including China, the European Union, the United States, Australia, New Zealand, Turkey, Brazil, and others. In June of 2024, Maxlion Intelligent successfully acquired land in the High-tech Zone of Haining, Zhejiang Province. In July, the construction of the new MAXLION factory officially began, with a total investment of 120 million RMB, covering an area of 20,000 square meters, and an annual designed production capacity of 8,000 units of new energy and special forklifts. The new factory is expected to be completed and officially put into operation in May 2025.

The company’s predecessor was Zhejiang Maximal Import & Export Co., Ltd. (ZMIE). Currently, the group has over 80 employees, including 15 engineers, and has obtained a total of 18 national invention patents, utility model patents, and design patents. Over half of the team members have more than 15 years of experience in the material handling equipment industry and have strong capabilities in engineering design, production management, marketing, after-sales service, OEM solutions, and industry resource integration.

Currently, Maxlion's product range covers 5 major categories, including:
• 1.8T-12T ICE Forklifts
• 1.5T-3.8T New Li-ion Battery Forklifts
• 1.8T-3.5T Rough Terrain Forklifts
• 1.5T-3.0T Compact Tele-trucks
• 3.5T-5.0T Side Loaders

The company places great emphasis on new product development and innovation. While excelling in traditional forklifts, it is continuously exploring and researching specialized products for niche market sectors. With a market-oriented approach and a focus on creating customer value, we are committed to providing customers with high-quality products, reasonable prices, and excellent services. We sincerely welcome both new and old customers, as well as overseas industry partners, to engage in extensive communication and cooperation to create a bright future together!

2019

Founded

60

Totally patents

20,000

Total floor area

Core Values

Professional

Experienced Team

Professional Industry Background

Focus On Niche Areas

Efficient

Effective Communication

Reasonable Division Of Labor

Teamwork

Standardized Management

Innovative

Management Innovation

Product Innovation

Service Innovation

Model Innovation

3G Standard

Good Products

Good Price

Good Service

Founder's profile

Mr. Barry Su, one of the founders and shareholders of Zhejiang Maximal Forklift Co., Ltd., holds an MBA from Zhejiang University and has been in the forklift industry for over 20 years. He has accumulated extensive experience in factory management, product development, corporate operations, and international business negotiation.

Career Milestones

2004-2006

Worked at Zhejiang Hangcha Import & Export Co., Ltd. as a Southeast Asia project manager, achieving significant sales success in the region.

2006

Co-founded Zhejiang Maximal Forklift Co., Ltd. and continues to serve as a shareholder. Under his leadership

2007-2010

Maximal became the third-largest forklift exporter in China, earning the reputation of an industry "dark horse."

2010-2013

Led the development of 2WD and 4WD rough terrain forklifts, introducing China’s first hydraulic 4WD system with multiple technical patents.

2013

Partnered with Sir Neville Bowman-Shaw DL to introduce the SAMUK brand to China, establishing Hangzhou SAMUK Forklift Co., Ltd., where Mr. Barry Su served as General Manager. In the same year, Mr. Barry Su was promoted to Special Assistant to the Chairman and Vice President of Operations, where he participated in factory operation management and was in charge of production, administrative personnel, quality control, and purchasing departments.

2015-2019

Mr. Barry Su was fully responsible for the HYUNDAI forklift ODM project cooperation. During the cooperation, the two parties reached an extensive consensus on business terms, product development, quality management and delivery management, and established a good partnership.

2015-2018

Managed the acquisition of Maximal by the Hyster-Yale Group, which acquired 75% ownership. Mr. Barry Su became a shareholder and Vice President of Operations for the joint venture HYM.

2021

Following reorganization, Mr. Barry Su established Zhejiang Maximal Import & Export Co., Ltd., focusing on international markets.

2021-2023

Developed a new generation of compact tele-trucks, received over 200 orders across North American and European markets.

2024

Founded Zhejiang Maxlion Intelligent Equipment Co., Ltd., with theMAXLION brand successfully registered in more than a dozen countries.Construction of a new factory began in July 2024 in the Haining High-tech Zonewith completion expected in May 2025.

October 2024

Launched the MASS system to enhance after-sales service, including spare parts procurement, customer support, and data management.

A new journey has begun-we look forward to your collaboration and support.

Our Team

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